Italian food is not only a productive sector: it is one of the languages through which Italy is recognized in the world. At SIAL Paris we met Arnaud Boussemart, Group CFO of Comexposium, the group that organizes SIAL events, to talk about the international value of Italian cuisine and the perspectives opened by collaboration with TuttoPizza.
What is the role of the Italian agri-food industry in the global market?
The Italian agri-food sector has a weight of absolute importance and, for international recognition, can be combined with other great symbols of Made in Italy, such as fashion. Pizza and pasta are known everywhere and the international dimension of SIAL exhibitors and visitors offers a concrete confirmation. When thinking about Italy, ingredients such as tomato, olive oil and pasta come to mind immediately: products that do not express only a taste, but they tell an experience and a culture. In this sense, enhancing the Italian agri-food really means bringing Italy into the consumer’s plate.
In addition to the economic value, what cultural and social dimension brings Italian cuisine with it?
Italian cuisine is deeply linked to family, community and sharing. Food creates opportunities for meeting: sitting together at the table creates a convivial atmosphere, fosters dialogue and makes people more open. It is an essential component of Italian experience and represents a value that can be understood and appreciated throughout the world.
The collaboration with Campania Region and Universal Marketing for TuttoPizza marks an important step. What is the strategy behind integration with SIAL?
Between SIAL and TuttoPizza there is a natural complementarity. TuttoPizza brings a strong, recognizable and authentic identity, capable of generating great interest in the public, also through the direct experience and tasting. Inserting this format into the SIAL international network means offering that same authenticity a global platform. The goal is to spread not only Italian gastronomic excellence, but also the values of conviviality, family and culture that accompany it.
L’articolo “Bringing Italy into the Plate”: Comexposium’s strategy to enhance Italian food in the world proviene da IlNewyorkese.
