A wide presence, organized and able to represent the variety of Italian food. At SIAL Paris, Universal Marketing has accompanied a system consisting of regions, consortia and enterprises in one of the most important international events in the industry. Donato Cinelli, CEO of Universal Marketing, takes pictures of the size and meaning of a participation that brings to Paris about 200 Italian companies on over 3,000 square meters of exhibition surface.
SIAL is one of the world’s largest agribusiness windows. What value does this appointment have for Italian companies?
SIAL is a leading trade fair for the global agri-food sector and represents, for our companies, one of the most important events of the year. Being present means facing directly with international markets in a context of the highest level, in which the quality and variety of the Italian offer can be fully expressed.
How does the Italian system present in this edition?
The presence we accompany is important and structured. Several Italian regions are involved — Calabria, Campania, Sicily, Lazio, Sardinia and Molise — along with numerous industry consortia. Overall we talk about 200 companies and over 3,000 square meters of exhibition area. These are numbers that return the strength of a choral participation and the ability of the Italian agri-food system to present itself on global markets with a wide and recognizable offer.
Article Cinelli: “To SIAL a system Italy from 200 companies. Here the Made in Italy comes from IlNewyorkese.
