To transform biodiversity into competitiveness and trade fair participation in a structured path of internationalization. It is the strategy with which Calabria presents itself to SIAL Paris with 39 companies of the agribusiness and beverage sector. We have heard Saveria Cristiano, manager of the Promotion sector of the Department of Agriculture of the Calabria Region.
What sectors are 39 companies present?
The delegation offers a very wide picture of the agri-food and beverage Calabria. From the water that is born in the mountains to baked products, to highly identity specialties such as ’nduja. To these is added an articulated offer of drinks that enhance the citrus fruits of the territory.
What makes Calabria particular from agri-food point of view?
The strength of Calabria is born from the extraordinary variety of its territory. In a few kilometers you pass from the mountain to the plain and to the sea, with environmental conditions that allow the development of very different productions.
What is the role of the Region?
For many Calabrian companies internationalization is a concrete lever of growth. The Region has built a continuous promotional activity, favoring the meeting with qualified buyers and importers.
What is the main challenge for positioning abroad?
Quality alone is not enough: it is necessary to explain the territory, the people and the context from which that quality is born. An agri-food product always brings with it the image of its homeland.
L’articolo Calabria, export focuses on biodiversity: 39 companies in Paris to tell products and territory proviene da IlNewyorkese.
