Monday, April 13th, from Piazza Italia on Fifth Avenue, the young Italian Fashion Designer Marta Costantini presents ANTICONFORMALE: not a brand, but a stance.
At a time when fashion seems to oscillate between nostalgia and innovation, ANTICONFORMALE is part of the projects that are defining a new generation of Italian designers. The starting point is one of the most encoded accessories of the wardrobe: the tie. But here it is reinterpreted, destructured and brought back to a contemporary dimension.
It is not a question of denying the formal, but of crossing it and transforming it. The tie maintains its identity, but it also becomes a means to express that of the wearer. It is a fast, fluid accessory that adapts to the different moments of the day. And above all it is thought to be shared: among friends, among generations, between different contexts.
ANTICONFORMALE was born with a precise look: Made in Italy production on order, use of deadstock fabrics from important Italian textile companies and a strong attention to traceability thanks to the Digital Product Passport. An approach that combines aesthetic research and productive awareness.
The event will not be a classic product presentation. There will be no objects to observe, but an idea to meet, an imaginary to build. An invitation to reflect on what it means today to dress, choose, stand out.
To accompany the evening drink and appetizers, in an atmosphere designed to favor connections, conversations and new possibilities.
ANTICONFORMALE is not only a brand that is born, but a language that opens. And New York, once again, becomes the place where new visions form.
L’articolo ANTICONFORMALE, the tie that breaks the rules starts from New York proviene da IlNewyorkese.
